Open navigation

Create professional videos in minutes with Hippo Video’s video automation feature

Do you want to create videos without effort at every stage of your sales process? Experience the convenience of video workflows, a tool with a wide range of templates. From prospecting to deal progression to follow-up to closing, you can quickly select the pre-designed templates and customize them before sending them across in just minutes. Now it's super easy to engage prospects at the right time, all thanks to our new feature. 


Let’s explore each use case available inside the video automation:

  1. Log in to Hippo Video with your existing credentials. Sign up here if you are a new user.

  2. Click on the Video Workflows icon from the left navbar

  3. You’ll notice that all the templates are listed by default.


Prospecting templates: 

Video prospecting is using video messages to capture prospects’ attention during your sales outreach. Be it for your cold leads or warm leads, you can use videos to connect with them via email, LinkedIn, or even through sales platforms.  Use this template to personalize your video message to each target audience quickly and easily; thus giving you the opportunity to make your leads feel valued.


Why use a prospecting template?

  • Increase Engagement

  • Drive more sales

  • Reuse videos

  • Showcase your product

  • Beat your competition



Pro-tip: For beginners, it allows you to build rapport and establish trust with potential customers more quickly than traditional methods like cold-calling or emailing. 


Deal progression templates: 
Use this template to connect with prospects before a meeting to set expectations and to build excitement. Since asking for a meeting is a big investment in terms of time, impress your prospect’s with a friendly video request that they can’t refuse.


Why use a deal progression template?
Simple: It helps in connecting with prospects before scheduling a call.



Pro-tip: Keep it short and to the point.


Follow up templates: 
In a nutshell, follow-up emails are a series of emails sent after an initial touchpoint or after reaching a particular stage of the buying cycle.


Why use a follow up template?
Since emails from unknown recipients seldom get opened, sending a follow-up email as a “gentle reminder” for your previous outreach is essential. That said, one should keep in mind that every follow-up email sent should showcase the “extra value” for the prospect



Pro-tip: Make it stand out. However short or long it is, it should be specific. It is important to put the most important information at the beginning of your video to capture attention.


Closure templates: 
Use this template to convince the prospects to make a deal with your company; get them to sign a contract.


Why use a closure template?

It is an important sales stage where you share the contract and close the deal.


Pro-tip: Ask your prospects to just give a try.


Sales enablement templates: 
You can use this template to showcase your sales team with the right strategies, tools, content, and other resources to help them succeed.


Why use a sales enablement template?

It enhances buyer interactions by providing relevant sales content that is tailored to the buyer's needs. Effective sales enablement reduces time spent selling, increases win rates, and increases deal size.


Account management templates: 

With this template, your customers can expect a smooth transition. Furthermore, you will be able to put a face to the name of the team member handling the account going forward. 


Why use an account management template?

The moment your prospect has joined your team and is ready to find out more about your product or service, it's time to pass them on to your account representative. Make sure you have your camera ready and use this template to inform them of the person who will oversee their account in the long run.


Greetings: 

With this template, you can now make your message even more special by creating and sending out stunning Christmas greetings within minutes.


Why use a greeting template?

Make your prospects feel special, and in turn, let them share their joy by sending a personalized version to their co-workers and clients.







Did you find it helpful? Yes No

Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.