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Add leads to Pardot using Hippo Video lead generation form


  • Pardot Account

  • Hippo Video Account. Sign-up here if you are a new user.

  • Hippo Video Chrome extension. Click on this link to install, and for the installation process, click here.

To add a lead generation form to your video: 

  1. Log-in to Hippo Video with your credentials.

  2. Click on the Assets icon from the left navigation bar > All Assets.

  3. Now, open the video where you want to insert the lead generation form. 

  4. Below the video preview page, click on Interactive Video CTA Lead Generation Form

  1. The checkboxes Ask for Phone Number, Ask for Company Name, and Ask viewers to skip are selected by default. It is also possible to uncheck the box if necessary.

  2. Enter the title, note, and button name.

  3. You can also set the time for the form to appear in the video; customize the button color.

  4. Once you’re done, click Apply.

  1. You’ll notice that the lead generation form gets added to the video and updates below the video.

Note: You can also edit and delete the form by clicking on the respective icons.

To view the added prospects in the Pardot based on the lead generation form in Hippo Video: 

  1. Log-in to the Pardot account with your credentials.

  2. Click on Prospects from the left side pane. Next click on Prospect List.

  1. By default, it displays all the prospects.

  2. To check for the specific prospect added, click on the respective options below the Filter.

  1. Here, for e.g. Today is selected.

  1. You will notice the prospect is added automatically based on the lead generation form created in the Hippo Video.

To check out other topics related to this integration.

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