Video analytics gives your marketing and sales team a birds-eye view of how leads and prospects engage with videos. With Hippo Video, you can access all the video insights within your ecosystem. A comprehensive report will show your video’s detailed information in two different categories:
Reports: Lets keep track of the videos sent, streamed, and viewed, as well as the last viewed date, maximum watch seconds, and maximum watch rates.
Activity: Lets you keep track of your prospect’s activity across sent videos, such as the videos sent, sales page views, opens, videos watched, and videos clicked; based on the percentage of the view, it accurately showcases the performance of your videos.
To view contact-level reports:
Log-in to your ZoomInfo (Engage) account.
Click on the Contacts menu from the top bar and select the contact for which you want to track the video reports.
You’ll notice the Video reports icon on the left side.
Click on the Video reports icon to view the comprehensive report.
Then, click on the Reports tab to see the total count of your videos sent, loads, views, last viewed date, max watch seconds, and max watch rates.
Video Name - The video title.
Loads - The number of times the video was opened.
Views - The number of times the video was viewed.
Last Viewed Date - The last viewed date of the video.
Max Watch Seconds - The video’s maximum number of watch seconds.
Max Watch Rate - The maximum watch rate of the video.
Click on the Activity tab to see the activities that are made by your prospect against your sent videos.
Email Opened - The number of prospects who open the email.
Video Watched with Percentage - The percentage of your video that has been watched.
Sales Page Templates Opened - The number of prospects who open a sales page.
Time Spent on Sales Page Templates - The prospect's total time spent on the sales page templates.
Sales Page Templates related CTA clicks - The number of clicks by prospects on any of the links on the sales page templates.
With this information, you can better understand and track your prospects' behavior. In addition to that, you can also prioritize your follow-ups based on real-time video data like views and watch percentage.