With Hippo Video’s marketing dashboard, you can now dig in more to gather, analyze and visualize all your marketing performance from a single access point. It helps maintain relevant information and marketing metrics by having top-level marketing reports that are consolidated and arranged in a single page so that the information can be monitored at a glance. This enables you to transform valuable insights into actions and results.
Here's a quick video on how to view the marketing dashboard,
To track marketing analytics:
Login to the Hippo Video account.
Click the Home icon and select Dashboard.
Note: You will be able to see the snapshot of the overall reports only if the video is shared at least once.
How to use filters?
Use the date range buttons, to view the reports for a given time period.
Explore the marketing analytics with various key metrics:
Usage Stats: This widget gives you the total count of Videos created, Leads generated, Testimonials received, Users engaged, Minutes watched, and Video campaigns.
Embedded Video Performance: The embedded video performance widget gives you the total count of embedded videos and the number of plays.
Num videos - The total number of videos clicked.
Num plays - The total number of videos played.
Impressions - The total count of videos clicked and played.
Marketing Stats: The marketing stats is a powerful tool that helps you to visualize and understand the process of turning leads into customers. This helps marketing teams plan and measure efforts to attract, engage, and convert prospects through content.
Engagement: The engagement widget gives you the summary of engagement for videos with metrics such as Impressions, Plays, Users Engaged, and Leads generated.
Below you will find a table that details the data:
Top Videos: The top videos widget depicts the quick overview of the top-performing videos based on all the timeline actions such as Call to action, Lead generation, Annotations, Custom poll, Reactions, Comments, and Video meeting link.
Campaigns: The campaigns widget gives you the total count of Campaigns sent, Mails sent, Mails opened, and Mail video watched.
Top Campaigns: The top campaigns widget depicts the quick overview of the top-performing campaigns based on the Mail sent, Mail opened, and Videos watched.