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Send campaigns from Hippo Video

With Hippo Video, you can now send targeted and personalized video emails to multiple recipients all at once. 

Here's a quick video on how to send campaigns,

To send video email campaigns:

  1. Log-in to  Hippo Video with your existing credentials.

  2. Click on the Campaigns icon from the left navbar and then click the Create Campaign button at the upper right.

Note: In Hippo Video, you’ll be able to send videospersonalized videos, or personalized videos with sales pages.
  1. You’ll be redirected to the new campaigns page, where you can send videos/personalized videos or personalized videos with a sales page.

  1. For example, the Video tab is chosen to send videos/personalized videos as a campaign.

  2. Once you’ve selected, click Proceed.

  1. Click the Edit icon at the top left, to rename the campaign.

  1. Name your campaign and click the Tick icon to save the name.

  1. Select the video from the Personalized Video tab, Video Library tab, Record Video, or Import Video.

  2. For example, the video is chosen from the Video Library tab.

  1. Once you’ve done, click the Save and Next button. 

  2. If you want to personalize the video with merge fields, click on Personalize your video at the bottom right.

  1. You can personalize the video by adding an image and text.

  1. For example, the Merge field: First Name is added.

  2. Once you’ve done personalizing your video, click the Save and Next button.

In Hippo Video, you can embed your video in three ways: on a websiteon sales pages, or on a delivery page

  1. Here, for example, the sales page is chosen. Select the existing sales page.

  2. Alternatively, you can create a new sales page by clicking the Create New Sales Page button.

  3. Close the current tab. Then, navigate to the campaigns page and click the Refresh icon, resulting in a new sales page being listed automatically under the Sales Page tab.

  1. In the bottom right corner, click Edit Template (a sales page) if you wish to edit it. 

  1. The Edit Template will redirect you to the new tab, which opens up the sales page, where you have an option to edit the elements available on the sales page.

  1. Once you’ve done, click the Save and Next button.

  1. Close the current tab. Then, navigate to the campaigns page and click the Refresh icon, resulting in a sales page being updated automatically under the Sales Page tab.


To embed video on your website:

  1. Click on the Website tab.

  2. Enter the web page URL where you want the embed the video.

  3. Once you’ve done, click Copy Code and then click the Save and Next button.


To embed video on your delivery page: 

  1. Click on the Delivery Page tab.

  1. Copy and paste the link into your favorite platform to share with your prospects.

  2. Check out your delivery page by pasting the link in a new tab.

  3. Once you’ve done, click the Save and Next button.

In Hippo Video, you can send videos by choosing email marketing software or by configuring your email account.

To choose your email service provider to distribute the campaign: 

  1. You can select Marketing channels such as ActiveCampaign, Apollo, Mailchimp, etc., to distribute your campaigns.

  1. Or select Email Accounts such as Gmail, Outlook, and SMTP through which you’ll send campaign.

Note: If your email account is not connected, you must link to proceed further.
  • Click Connect account.

  • Select your email account.

  • Follow the on-screen instructions upon which your account will be connected after successfully completing the process.

  1. For example, email account is chosen. Click Save and Next button.

To send campaign via Gmail/Outlook/SMTP: 

  1. Fill in all of the required details.

  2. You can either select the existing template or create a new template. 

Note: You’ll be able to proceed with the next step only if you choose the Email Template.
  1. To create a new template, click the Create new template link.

  1. Name your template, add a subject and content. 

  2. Once you’ve done, click Save to save the template.

  1. Select the template and click Save and Next button. 

  2. You can import or add contacts in various ways such as DesktopGoogle SheetsGoogle ContactsAdd Contacts Manually, and People (tab). 

  3. For example, the contacts are added manually by clicking on the Add Contacts Manually tab.

  1. Once you’ve done, click the Save and Next button.

  1. The added contacts are validated. Click the Save and Next button.

Note: If you have missed out on filling in a particular field, you shall receive an error message pointing it out.
  1. Now, if you wish to send a test mail before sharing it with your prospects, then click the Send Test Mail button.

  1. Or else proceed with launching a campaign. 

  2. You can either schedule this email to send it out later by picking up the date & time for the campaign or send it immediately.

  1. Once you’ve done, click Launch Campaign.

  1. As you can see, you will receive a pop-up notification confirming that your campaign has been launched. You can find all your previously created campaigns under the Campaigns option in the quick navigation bar on top.

  1. Once it is launched, you can find it labeled as Sent under the Campaigns tab.

  • In case you have exited a campaign mid-way, you can find it labeled as Drafted under the Campaigns tab.

  • In case you have scheduled the campaign:

  • It will be labeled as Scheduled under the Campaigns tab.

  • You can edit only till the scheduled time.

  • You can reschedule the campaign at any time by clicking on the appropriate icon on the right of the campaign. 

  • To stop the rescheduled campaign, you must delete it.


How to track your video campaigns?

  1. Click the Library icon from the left navbar and select the video that was sent through the campaign.

  2. Below the video preview, click the Reports tab and then click the View detailed reports button.

  1. Then, select the Campaign Reports tab.

  1. By clicking on the data, you’ll be able to see the detailed numbers for the videos created and videos played.



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