Adding workflows helps in automating your sales process and managing it more efficiently. You can set up the workflow enrollment triggers by specifying a criteria or action. It will automatically trigger automation when the user meets the specific criteria.
Here's brief walkthrough video on how to create workflows inside Salesforce,
To create a workflow:
Log-in to Salesforce using your existing credentials.
Click on Setup at the top right corner.
From the left side menu, click on Process Automation > Workflow Rules.
Click on New Rule.
Select the Object as Video-Hippo Video from the drop-down and click Next.
Enter the rule name and select the rule criteria.
Here for example, select Video-Hippo Video:Avg Watch Percentage; greater than; 70.
Click Save & Next at the top right.
Now, click on the Add Workflow Action drop-down list and select New Email Alert.
Fill in details and click on Save.
In the following screen, click on Done.
Finally, click on Activate to activate the workflow rule.