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Add Call To Action to your video

Call to action (CTA) is one main ingredient in marketing that can persuade viewers to take immediate action. For example, “Try it now,” “Join us,” and “Sign up”. You might’ve got dozens of CTAs appearing on your website from time to time. Now, how about adding them in your videos too, and bring more conversions and revenue?

To add call-to-action link:

  1. Login to Hippo Video using existing credentials.

  2. Click on Library  icon from the left navbar and and then click on Videos and Documents All Assets. Select the video in which you want to add call to action.

  3. Below the video preview, click on the Video Actions tab > Call-To-Action button.

  1. To send your viewers to any targeted page choose the type of CTA from HTML, Image, Text, HubSpot, and Pardot.

  2. Later, fill in the details asked according to the CTA type you’ve chosen.


Type: Text

  1. If you’ve selected Text type CTA then in the Text field, enter the corresponding text to be displayed on your CTA.

  2. Now, give a Link that you’d want your viewers to be taken to and set a time at which you’d like the CTA to appear.

  3. Set a Time at which you’d like the CTA to be appeared and click Apply to save the changes.


Type: HTML

  1. If you’ve selected HTML type CTA, paste the HTML code of the button, and text to appear on the video screen.

  2. Set a Time at which you’d like the CTA to be appeared and click Apply to save the changes.


Type: Image

  1. If you’ve selected Image type CTA, then click Upload Image button to add image.

  1. Select the image, add Link, and set a Time at which you’d like the CTA to be appeared and click Apply to save the changes.


Type: HubSpot

  1. If you’ve selected HubSpot type CTA, then enter the Portal Id.  To learn how to get the portal Id, click here and the Form Id. To learn how to get the form Id, click here.

  2. Set the Background theme to Light/Dark.

  3. Set the exact Time of the video where you want the form to appear and click Apply to save the changes.

  1. Once the video is shared and played by your prospects, the added form will be populated to them.

  2. As soon as the form gets filled, you shall notice the lead gets added under Contacts within HubSpot.


Type: Pardot

  1. If you’ve selected Pardot type CTA, then set the exact Time of the video where you want the form to appear and click Apply to save the changes.

  1. You’ll notice the Timeline actions added to your video below the video preview.

Note: You can edit the timeline actions anytime.

 

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