Call to action (CTA) is one main ingredient in marketing that can persuade viewers to take immediate action. For example, “Try it now,” “Join us,” and “Sign up”. You might’ve got dozens of CTAs appearing on your website from time to time. Now, how about adding them in your videos too, and bring more conversions and revenue?
To add call-to-action link:
Login to Hippo Video using existing credentials.
Click on the Assets icon from the left navigation bar > All Assets. Open the video in which you want to add a call to action.
Below the video preview, click on the Interactive Video CTA tab > Call-To-Action button.
To send your viewers to any targeted page choose the type of CTA from HTML, Image, Text, HubSpot, and Pardot.
Later, fill in the details asked according to the CTA type you’ve chosen.
Note: If you are editing a video, you'll be notified with the warning message near the Interactive Video CTA tab to inform you to update the CTA accordingly. Once you've done, click Dismiss to remove the warning message.
 |
Type: Text
If you’ve selected Text type CTA then in the Text field, enter the corresponding text to be displayed on your CTA.
Now, give a Link that you’d want your viewers to be taken to and set a time at which you’d like the CTA to appear.
Set a Time at which you’d like the CTA to be appeared and click Apply to save the changes.
Type: HTML
If you’ve selected HTML type CTA, paste the HTML code of the button, and text to appear on the video screen.
Set a Time at which you’d like the CTA to be appeared and click Apply to save the changes.
Type: Image
If you’ve selected Image type CTA, then click Upload Image button to add image.
Select the image, add Link, and set a Time at which you’d like the CTA to be appeared and click Apply to save the changes.
Type: HubSpot
If you’ve selected HubSpot type CTA, then enter the Portal Id. To learn how to get the portal Id, click here and the Form Id. To learn how to get the form Id, click here.
Set the Background theme to Light/Dark.
Set the exact Time of the video where you want the form to appear and click Apply to save the changes.
Once the video is shared and played by your prospects, the added form will be populated to them.
As soon as the form gets filled, you shall notice the lead gets added under Contacts within HubSpot.
Type: Pardot
If you’ve selected Pardot type CTA, then set the exact Time of the video where you want the form to appear and click Apply to save the changes.
You’ll notice the Call to action added to your video below the video preview.
Note: You can edit the interactive video CTA anytime.
