A video message is a great way to grab your viewer's attention and keep them engaged. You can tailor a video to the viewer by customizing it.
Benefits of personalizing video:
Improve email conversions
Boost signups on landing pages
Higher click-through rates
Engaging prospects better
To personalize your video:
Log-in to Hippo Video with your existing credentials.
Click on the Assets icon from the left navigation bar > All Assets and open the video you wish to personalize.
Below the video preview, click on the Edit & Personalize button and select Personalize Video from the pop-up.
The Personalization Editor screen will appear. On the right side of the video preview, you’ll find an option to add personalized texts where there is a list of all templates.
Each template has a distinct look and feel.
By clicking on the template, the text will get added to your video, and you will also be able to format the text by selecting Transition, Size, Font, Style, Start Time, End Time, Text Start, and Color.
Below are the examples of each template added to your video.
Regular Text
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Sliding Text
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Intro Text
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Outro Text
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Top Title
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Once you’ve done, click the Close button to exit the formatting options; Save button to add another text or Save & Exit button to exit the Personalization Editor screen.
You’ll be redirected to the video preview page. Click the Copy Link button on the right side of the video preview.
Enter the merge fields data in the Share Your Video With The Link Below slider.
Note: Fields will populate based on added merge fields. In this case, for example, we are adding the Regular text as a merge field so that the First Name field is populated.
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Now, open the new tab and paste the link to see the preview.
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With personalization, you are all set to share your video with prospects.