Using Hippo's Video Sandwich feature, sales reps can "sandwich" two or more videos to create their own video flow. Users can take a pre-recorded demo/pitch video and seamlessly stitch it with a quick personalised intro. Record from scratch or combine pre-recorded videos and remove the extra bits using the "Trim" feature. To ensure a professional feel, add images, change background music, and generate a quick preview of the entire flow before sharing it with your prospects.
To navigate to the video flows:
Log-in to Hippo Video with your existing credentials.
Hover the mouse over the HV Studio icon in the left navbar and click on the Video Flows.
You will be redirected to the Video Flows page where you’ll find the Custom Tags and System Tags.
Custom Tags are tailor-made tags created by admins to manage and retrieve flows. If there are no custom tags available for an account, the custom tag filter will not appear.
Note: The video flows associated with custom tags are automatically moved to the Others category when deleted.
System Tags are pre-made tags available by default for every Hippo Video user to manage and retrieve flows.
Here you’ll find an option to search the video flow templates using various ways:
Sort by - By default, it displays the Recent category. You can also opt for Name.
Search - Enter the name of the video flow and press Enter; Click Clear to clear the content inside the box.
Note: The sort by, and search options work for each tag separately.
Visibility settings for quick create - By default, all the system flows are enabled here. You can always show/remove the newly created flows inside the ‘+Create’ button (available at the top right) by enabling/disabling the toggle button.
Note: This is applicable only for Admin.
To enable/disable the flows, click Visibility settings for quick create link at the top left.
Here, enable the toggle button near the appropriate flow and then click Save.
In the left panel, you’ll find various tabs:
Recently Used - Lists the latest 15 modified flows, either custom tags or system tags (the tag names will not be shown). The default flow will always be the first on top for easy access.
All Flows - Already available and newly created flows will be shown here along with the tag names.
Filter By Tags - This includes the Custom Tags and System Tags.
By clicking the Create New Flow button at the right side of the each tag will allow you to create a new video flow.
To create a video using the ‘create video sandwich’ flow:
Go to the Prospecting tab in the left panel and hover the mouse over the Create Video Sandwich flow.
You can either Preview your flow.
Note: The Preview option will be available only for the System Tags (default flows).
Or click on the Use button.
Card 1: Record a personalized video by calling out your prospect’s name and grab their attention & interest in the video.
You’ll have five options: Record Video, Record Screen, Record Screen Without Cam, Import Video (local drive/recorded videos from your library), or Import Image (local drive, recently used, G-drive, library images, free stock images, or shopify).
For example, click the Record Video button to record a video.
The recording window will appear.
By default, the teleprompter and its options will be enabled. If you want you can turn off the teleprompter by clicking on the toggle button at the bottom of the video preview. To learn more about teleprompter, click here.
Before recording, you can select Webcam Source, Mic Source, Aspect Ratio, and enable/disable Mirror Webcam Video camera, if needed.
Once you’re done, click Close.
Now, you’re all set. Click the Record button to start recording.
Once you’re done, click the Red square button to finish recording.
The recorded video will be imported here.
Note: If you’re unsatisfied with the final video, click the Retake button and delete the video by clicking the Delete button below the thumbnail.
The Quick Edit button allows you to edit the video such as trim, crop, add emojis, add text, etc., and click the Save Edit button to save the changes.
If you want to spruce your video, click on the Add Virtual Background button below the video preview.
The Add Virtual Background slider will appear. All videos are created without a background (Default option).
Hippo Video provides you with three methods to add virtual background.
Click the Add Background tab to select the background from your local drive or G-Drive,
Or click the LinkedIn Background tab to add a LinkedIn screenshot as a virtual background. Check out this article for more detail.
Or click the Website Background (enter web link) tab to add a website screenshot as a virtual background. Enter the valid website URL and click check. Once the validation is complete, click Import.
Select the option accordingly and click Apply.
And just like that, your video gets uploaded right inside the flow.
Click on the Card 2 tab or Right arrow at the bottom to move to the next card.
Card 2: Now, it’s time to give your prospects a glimpse of the product feature and make them understand how they can benefit from using your product.
You’ll have five options: Record Video, Record Screen, Record Screen Without Cam, Import Video (local drive/recorded videos from your library), or Import Image (local drive, recently used, G-drive, library images, free stock images, or shopify).
For example, click on the Import Video button to record a video.
The Import Video window will appear.
You can select the video from your local drive or recorded videos (library). Select the appropriate video and click Proceed.
The selected video will be uploaded here.
The Quick Edit button allows you to edit the video such as trim, crop, add emojis, add text, etc, if needed.
You can change the image by clicking on the Delete button at any point in time if needed.
Click on the Card 3 tab or the Right arrow at the bottom to move to the next card.
Card 3: To add a finishing touch and also to enable prospects to take action add a cta - "book a meeting/schedule a demo" button right inside your video.
You’ll have five options: Record Video, Record Screen, Record Screen Without Cam, Import Video (local drive/recorded videos from your library), or Import Image (local drive, recently used, G-drive, library images, free stock images, or shopify).
For example, click on the Import Video button to import a video.
The Import Video window will appear.
You can select the video from your local drive or recorded videos (library). Select the appropriate video and click Proceed.
The selected video will be uploaded here.
The Quick Edit button allows you to edit the video such as trim, crop, add emojis, add text, etc, if needed.
You can change the image by clicking on the Delete button at any point in time if needed.
To add your custom background music:
Click on the Music icon at the bottom left and select Set Background Music from the pop-up.
The Import Audio pop will appear.
You can import audio from local, recently used audio libraries or G-Drive and then click Import.
The selected audio is set. You’ll be able to check out the audio preview by clicking on the Play icon above the video thumbnail and adjusting the volume of the background music by clicking on the Speaker icon.
Note: You can change the music at any point in time.
To save and share the video:
Once you’re done, click Merge and Next Step button at the bottom right.
The Enter Video Details slider will appear.
Now, enter the video name (mandatory) & description; select the folder where you want the video to get saved inside the library, and add tags (one tag is mandatory).
Below the ‘Enter Prospects Details’ section, enter the prospect's name and email address to track the prospect's activity made against the video.
Once you’re done, click Save and Next button.
You’ll be redirected to the sales page template. Here, you can add or edit the sales page template, if necessary.
Note: If the branding is not enabled for the template then you’ll not be able to edit the sales page template components, click here to learn more about branding. To edit the sales page template, you must contact your admin.
If you edit any elements inside the sales page template and click on the Save and Next button, a pop-up will appear.
Click on the ‘Yes, Save and Set as Default for Me’ button to save the recent changes or ‘No, I Would like to use it just this once’ to use the modified sales page template only in this flow and retain the old one for next time.
The ‘Save as new template and Set it default’ dialog will appear.
Enter the template name and click Save to save the sale page template.
Once you’re done with the sales page template, click on the Save and Next button.
It will take you to the Shares & Tracking tab.
Here you’ll find the video details such as video name (at the top left is editable), edit sales page (at the top right), shared with (last shared by), templates used (video flow & sales page template), activity summary (opened, viewed, played, & replied), video thumbnail, video name, prospect email & name, shares (number of shares), actions (medium used to send the video - copy link, send email, share/embed code), and preview.
The Edit Sales Page Template button at the top right lets you change the sales page if needed.
Then, to share the video with the prospects click on the appropriate links such as copy link, send email, and embed code from the Actions column.
Once you're done, your video is successfully shared with the prospect.
Note: The Record Video at the bottom lets you create a new video with the same flow.
To check out the articles related to the video flows.
