Video analytics helps your marketing and sales team with a complete view of how their leads and customers are engaging with their videos. With HV, you can get access to all the video insights within your ecosystem. A comprehensive report will show your video’s detailed information in two different categories:
Reports: Lets you keep track of the videos sent, streamed, views, even last viewed date, max watch seconds, and max watch rates.
Activity: Lets you keep track of your prospect’s activity across sent videos such as the videos sent, sales page views/opens, videos watched, and videos clicked; based on the percentage of the view, it accurately showcases the performance of your videos.
To track video analytics and activities:
Log-in to your SalesLoft account.
From the left navigation bar, click People.
Click on an existing contact. You will notice the Reports icon available on the left.
Now, click on the Reports tab to see the total count of your prospect’s activity towards the videos.
Video Name - The name of the video.
Loads - The number of times the video was opened.
Views - The number of times the video was viewed.
Last Viewed Date - The last viewed date of the video.
Max Watch Seconds - The maximum watch seconds of the video.
Max Watch Rate - The maximum watch rate of the video.
Click on the Activity tab to see the actions taken by your prospects with respect to the videos sent.
Email Opened - Prospects opens an email.
Video Watched with Percentage - The watch percentage of your video.
Sales Page Opened - Prospects opens a sales page.
Time Spent on Sales Page - The maximum time spent on the sales page by your prospect.
Sales Page related CTA clicks - Prospects clicks on any of the links inside the sales page.
Finally, with this information, you can better understand and track your prospects' behavior. In addition to that, you can also prioritize your follow-ups based on real-time video data like views and watch percentage.