• Pardot Account

  • Hippo Video Account. Sign-up here if you are a new user.

  • Hippo Video Chrome extension. Click on this link to install, and for the installation process, click here.

To add lead generation form to your video: 

  1. Go to Videos and Documents inside your Hippo Video account.

  2. Click on All Videos.

  3. Now, choose the video in which you want to insert the lead generation form. 

  4. In the video preview page, click on Marketing Tools from the center pane and then click on the Lead Generation Form below the Timeline Actions


  1. By default, Ask for Phone NumberAsk for Company Name, and Allow viewers to skip checkboxes will be selected. You can also uncheck the box, if necessary.

  1. Enter the title, note, and button name.

  2. You can also set the time for the form to appear in the video.

  3. Click on Apply and you will notice that the lead generation form gets added to the video and updates below the video.

Note: You can also edit and delete the form by clicking on the respective icons.

  1. Once you’re done, click on Close on the top right corner.

To view the added prospects in the Pardot based on the lead generation form in Hippo Video: 

  1. Log-in to the Pardot account with your credentials.

  2. Click on Prospects from the left side pane. Next click on Prospect List.

  1. By default, it displays all the prospects.

  2. To check for the specific prospect added, click on the respective options below the Filter.

  1. Here, for e.g. Today is selected.

  1. You will notice the prospect is added automatically based on the lead generation form created in the Hippo Video.

To check out other topics related to this integration, click here.