With video analytics, you can measure the success of your videos. It helps get a better understanding of your viewer’s engagement with videos. With Hippo Video, apart from the convenience of recording and sending videos, you get access to all the video insights.  It means you can now track your videos using Hippo Video real-time analytics within your HubSpot account. 

This report will show you detailed information about the  prospect’s activity on your videos, such as:

  • Count of Sent, Videos streamed, Views, Last Viewed Date, Max Watch Seconds, and Max Watch Rates

  • Video Visited

  • Video Watch Rate

  • Video Clicked

  • Accurately showcase video performance

To track video analytics and activities:

  1. Login to HubSpot account. 

  2. From the top menu bar, click on Contacts Contacts.

  3. Click on an existing contact and then click on the Reports icon on the left.

  4. Now, click on the Reports tab to see the total count of your prospect’s activity towards the videos.

  1. Video Name - The name of the video.

  2. Loads - The number of times the video was opened.

  3. Views - The number of times the video was viewed.

  4. Last Viewed Date - The last viewed date of the video.

  5. Max Watch Seconds - The maximum watch seconds of the video.

  6. Max Watch Rate - The maximum watch rate of the video.  

  1. Click on the Activity tab to see the activity by prospects on the videos you sent.   

  1. Email Opened - Prospects opens an email.

  2. Video Watched with Percentage - The watch percentage of your video.

  3. Sales Page Opened - Prospects opens a sales page.

  4. Time Spent on Sales Page - The maximum time spent on the sales page by your prospect.

  5. Sales Page related CTA clicks - Prospects clicks on any of the links inside the sales page.

Finally, with this information you can better understand and track your prospects' behavior. In addition to that, you can also prioritize your follow-ups based on real-time video data like views and watch percentage.



To check out other topics related to this integration, click here.