Many businesses create great video content but fail to reach their desired expectations. For example, poor engagement, zero lead generation, etc.

Fret not. Hippo Video offers you a way to overcome such hurdles by introducing Timeline Actions. You can engage your viewers and generate leads with videos by adding Call to Action, Custom polls, forms and Annotation links.

In this article, we’ll show you how to take advantage of Hippo Video’s Timeline Action features:


Embed Custom CRM Form:

Collect lead's details by inserting a Customized CRM form into your video.


How to add a lead generation form to a video?

  1. Select a video you’d want to add the form to.

  2. Click on the 'MARKETING TOOLS' option available on the right side of the video preview.

  3. Then, you’ll see an option to addavailable to the right side.

  4. Add your customized HTML code in the space provided.

  5. Finally, set a time at which you’d like the CRM form to appear and click


Annotation:

Adding annotation to your video is a perfect way to give a message or notify your viewers without interrupting them while watching your video.

When you add an annotation to your video, it appears at the right upper corner of your video screen.


How to add an annotation to a video?

  1. Select a video you’d want to add an annotation to.

  2. Click on the 'MARKETING TOOLS' option available on the right side of the video preview.

  3. Then select available to the right side of the video preview. 

  4. Now add text and a URL to direct your viewers to a page or website. To track the source, you can add a UTM to the URL.

  5. You can choose to set the appearance time for the annotation as well by changing the start and end time.

  6. Once you’re done adding text, URL, and have set the time. Click on ‘APPLY’ to save the changes.


Calls to Action:

Call to action (CTA) is one main ingredient in marketing which can persuade viewers to take immediate action. For example, “Try it now,” “Join us,” and “Sign up”

You might’ve got dozens of CTAs appearing on your website from time to time. Now, how about adding them in your videos too and bring more conversions and revenue?


How to add a CTA to a video?

  1. Select a video you’d want to add the CTA to.

  2. Click on the 'MARKETING TOOLS' option available on the right side of the video preview.

  3. Then, you’ll see an option to add available to the right side of the video preview.

  4. To send your viewers to any targeted page choose the type of CTA from HTML, image, and text-based.

  5. Later, fill the details asked according to the CTA type you’ve chosen:

  • Text:

  1. Add the corresponding text to be displayed on your CTA.

  2. Now, give a link that you’d want your viewers to be taken to and set a time at which you’d like the CTA to appear.

  3. Click on  to save the changes.

  • HTML:

  1. If you’ve selected HTML type CTA, paste the HTML code of the video, button, text to be appeared on the video screen.

  2. Set a time at which you’d like the CTA to be appeared and click

  • Image:

  1. Upload an image to be displayed on your video.

  2. And, give a link that you’d like your viewers to be directed to and set a time at which you’d want the image to appear.

  3. Click on  to save the changes.


Lead Generation Form:

Have you ever thought that you could make use of videos to collect viewers contact information? Yes, it’s not a joke and it is possible with Hippo Video. Let’s get into it.

  

How to add a lead generation form to a video?

  1. Select a video you’d want to add the form to.

  2. Click on the 'MARKETING TOOLS' option available on the right side of the video preview.

  3. Then, you’ll see an option to addavailable to the right side.

  4. Add a title on the top and a note at the bottom of the form.

  5. Typical form will contain details like first name, last name, and email address. If you’d want your viewer’s contact number, you have an option to enable that field.

  6. Also, if you strictly want your viewers to fill in their details. You can disable the ‘SKIP’ option.

  7. Finally, set a time at which you’d like the form to appear and click


Custom Poll:

Get responses from your viewers by activating a quiz or a question poll within your videos. The custom poll allows your viewers to express their opinions on your video. This way, you can get a sense of what people think or feel about your brand.


How to add a custom poll to a video?

  1. Select a video you’d want to add a poll to.

  2. Click on the 'MARKETING TOOLS' option available on the right side of the video preview.

  3. Then, you’ll see an option to add . Add your question in the space provided and fill in the answers your viewers would be able to pick from.

  4. You can give your users up to 4 options to choose from, and you can enable ‘SKIP’ option if you want all your viewers to participate in the poll.

  5.  Now, set a time at which you’d like the custom poll to appear and click


Promote a Playlist

This is one of the smart and effective ways to promote any related videos and increase the number of video views.


How to promote a playlist?

  1. Select a video you’d want to add a playlist to.

  2. Click on the  icon, and you’ll see an option to addavailable to the right side.    

  3. Now, choose a file from your library to create a video playlist and set the time based on how long it should appear on your video screen.

  4. Click on  to save the changes.

P.S: Any interaction you add to your video will appear in Timeline Actions. You can edit them anytime.