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With Hippo Video, you can now add merge fields inside CTAs (all types) just by typing the ‘$’ in the Text field and choose your personalization text such as First Name, Company Name, Video URL, Email, Last Name, Country, and much more. The inputs for all the merge fields are retrieved from various sources based on the type of CTA opted.
Let’s see how to add the merge field to the CTA.
Here, we can see an example of adding merge fields inside Call To Action.
Click on Library and then click on Marketing Tools from the tab on the right and then click Call To Action link.
On the right side of the video, in the Text field, enter ‘$’ upon which the merge field options will be populated.
Click on First Name, enter Link, and set Time.
Now, click on Apply. You will be able to see the selected CTA is added at the bottom of the video preview.
Then, click on Close at the top right.
Enter the data for the merge field at the bottom of the video preview.
Now, your video is ready to share with the personalized CTA.
Delivery Page: In the below screen, you will be able to see how the merge fields are replaced after sending out the videos.
Note: You must follow the same steps to add the merge fields for other Timeline Actions, as well.