Email sequences in Hubspot are a boon for sales reps as they help automate repetitive tasks and save a ton of time which can be productively used in prospecting and selling.
Sales reps can make these emails look less automated and more human by adding videos to them and connect better with prospects thereby resulting in better response rates and sales.
Hippo Video account. Click here to Sign Up
Hippo Video chrome extension. Click here to learn to install the chrome extension.
To add personalized videos to HubSpot sequences for marketing:
Log in to your HubSpot account.
Click on the Automation tab on top and then click on Sequences from the menu.
You will find all your existing sequences listed here.
To add videos to an existing sequence, hover your mouse over the sequence of your choice and click on Edit.
You will find the sequence steps listed on this page.
To add a video in any of the steps, click on the Edit icon on the top right corner.
Now, you’ll find the Hippo Video icon at the bottom of the Edit template window.
Click on the Hippo Video icon. Select the option from the pop-up.
Before recording, if you have any lengthy scripts then enable the teleprompter. The Enable Teleprompter feature within Hippo Video will prompt your scripts on the screen and lets you talk without the need to check your notes. To learn how to enable it, click here.
If you wish to add a virtual background, click the Virtual Background icon below the video preview and select the preferred one. To learn more about the virtual background, click here.
To edit or personalize your video, click the Edit & Personalize button below the video preview and select Quick Edit or Personalize Video.
If you wish to send out your video via a sales page, click the Sales Page tab on the right side of the video preview and select from the existing template or create a new to embed. Click on the Thumbnail tab in the top right corner to choose a thumbnail for the video. Once you have completed it, click on Copy to Clipboard.
You can now edit or remove the email text in the edit template window and paste the video.
Note: Press Ctrl+V (if you are working on Windows OS) or Command+V (if you are working on Mac OS) to paste the video.
You will notice your video getting pasted as a thumbnail.
Click on Update existing template and the template gets updated.
You have successfully added a video email to your HubSpot sequence.
You can now repeat these steps to replace as many text emails with videos in the sequence.
We just learned about replacing text emails with videos in a sequence. To add a new video email to the sequence,
Just click on the add (‘+’) icon in between the steps.
From the Add a new template/task window on the right, click on +Create template.
Click on the orange hippo video icon at the bottom of the Add new template window.
Add a video by repeating from Step 8 (below preview heading).