Inserting a hub-spot tracking code enables you to personalize all future communication to a prospect. Any video or sales page sent to the prospect gets personalized automatically based on the merge field that you have added. For example First Name, Email, Company Name, etc. The tracking code also helps in disabling any lead forms in videos, as Hippo Video recognizes him or her as an existing prospect in the system.
To use the HubSpot tracking code in Hippo Video sales pages for marketing:
Log-in to your HubSpot account and click on the gear icon on the top right.
Click on Reports from the list of options on the left and select Tracking code.
To copy the tracking code, click on Copy on the right under Tracking code Installation.
Now, go to the Sales Pages inside your Hippo Video account.
Select one from any of the existing sales pages.
Once you’ve opened a sale page, click on Integrate on the right and then click on HubSpot.
Now paste the code in the Tracking ID text box under HubSpot and click on Save.
To check out other topics related to this integration.