Hippo Video allows you to insert user data on your video thumbnail image. You can then insert the videos in your MailChimp email campaigns along with your personalized thumbnails. Personalizing your thumbnail helps you display a unique image for each email recipient to increase click-through rates.
Follow the steps below to personalize your video thumbnail:
Go to your Hippo Video library and select the video you want to add in your email campaign.
Now select CUSTOMIZE VIDEO and choose a frame from your video or upload an image and set it as the thumbnail image.
- To personalize your thumbnail, tap on ‘Add Text / Personalize.’
Then you can proceed to add merge fields, text, or a logo to your thumbnail image.
Once you’re done personalizing your thumbnail image, click ‘SAVE.’ To copy your video embed code, go to PUBLISH VIDEO Embed EMAIL EMBED.
Now log in to your MailChimp account, click on ‘Lists’ and create a list.
Once you’ve created a list, you can click on ‘Add contacts’ and then select ‘Import contacts’ from the drop-down to import your contact details.
After you’ve imported your contacts, map the fields accordingly.
Now, create a new campaign or select an existing one. Then add the list that you’ve created to the ‘To’ field. Fill in the ‘From’ details, add a subject, and then design your template.
To attach a video in your email campaign, drag the ‘Code’ block available on the right side of your screen and drop it in the template.
Paste the copied embed code in your email HTML editor to generate a video thumbnail.
To see how your video email appears, you can ‘Preview and test’, and then click ‘Save and Exit’ after making the changes.
That’s it. Now you’re all set to kick-start your email campaigns.