Getting your video a wide exposure, drawing high click-through rates, and engagement are undoubtedly the most challenging parts of the video marketing process.

However, there is a trick to seize your viewer’s attention. That is using a GIF as the thumbnail of your video. When used rightly, GIF thumbnails can help increase your video play rates, meaning more engagement, and leads.

Good news: Hippo Video introduces animated GIF thumbnails.

Here’s how you can set an animated GIF as a thumbnail with Hippo Video:

1. Select the video for which you want to set the thumbnail.

2. Then go to CUSTOMIZE VIDEO  Animated GIF Preview.

3. Once you’ve selected the GIF preview option, by default, the first 3 seconds of your video will be converted into a GIF and set as the thumbnail.

Well, now it’s high time you attach a GIF thumbnail to your video and grab your viewer’s attention.