Many businesses create great video content but fail to reach their desired expectations. For example, poor engagement, zero lead generation, etc.

Fret not. Hippo Video offers you a way to overcome such hurdles by introducing Timeline Actions. You can engage your viewers and generate leads with videos by adding Forms, Annotations, Custom polls, Lead generation forms, Promote your playlist, Call to action, and In-video meeting link.

In this article, we’ll show you how to take advantage of Hippo Video’s Timeline Action features:

To select timeline actions

  1. Login to Hippo Video using existing credentials.

  2. Click on Library icon from the left navbar and select the video in which you want to add timeline actions.

  3. Now, click on Marketing Tools > Marketing from the center pane. You’ll be able to see various timeline actions.

Embed Custom CRM Form:

Collect the lead's details by inserting a Customized CRM form into your video.

To add a lead generation form to a video

  1. Click the Embed Custom CRM Form link on the right of the video preview page.

  1. Add your customized HTML code in the space provided.

  2. Finally, set a time at which you’d like the CRM form to appear and click Apply to save the changes.

Annotations:

Adding an annotation to your video is a perfect way to give a message or notify your viewers without interrupting them while watching your video. When you add an annotation to your video, it appears at the right upper corner of your video screen.

To add an annotation to a video

  1. Click the Annotations on the right side of the video preview page. 

  1. Now add text and a URL to direct your viewers to a page or website. To track the source, you can add a UTM to the URL.

  2. You can choose to set the appearance time for the annotation by changing the start and end time, as well.

  3. Once you’re done adding text, URL, and have set the time. Click on Apply to save the changes.

 

Custom Poll:

Get responses from your viewers by activating a quiz or a question poll within your videos. The custom poll allows your viewers to express their opinions on your video. This way, you can get a sense of what people think or feel about your brand.

To add a custom poll to a video

  1. Click on Custom Poll on the right side of the video preview page. 

  1. Add your question in the space provided and fill in the answers your viewers would be able to pick from.

  2. You can give your users up to 4 options to choose from, and you can enable the Skip option if you want all your viewers to participate in the poll.

  3. Now, set a time at which you’d like the custom poll to appear and click Apply to save the changes.

 

Lead Generation Form:

Have you ever thought that you could make use of videos to collect viewers’ contact information? Yes, it’s not a joke and it is possible with Hippo Video. Let’s get into it.

To add a lead generation form to a video

  1. Click on Lead Generation Form on the right side of the video preview page.

  1. Add a title on the top and a note at the bottom of the form.

  2. A typical form will contain details like first name, last name, and email address. If you’d want your viewer’s contact number, you have an option to enable that field.

  3. Also, if you strictly want your viewers to fill in their details. You can disable the Skip option.

  4. Finally, set a time at which you’d like the form to appear and click Apply to save the changes.

 

Promote a Playlist:

This is one of the smart and effective ways to promote any related videos and increase the number of video views.

To promote a playlist

  1. Click on Promote Your Playlist on the right side of the video preview page.

  1. Click Choose file from Hippo Video Library button.

  1. Select a video you’d want to create a video playlist and click Select. The selected video is added.

  1. Set the video duration based on how long it should appear on your video screen and click Apply to save the changes.

 

Calls to Action:

Call to action (CTA) is one main ingredient in marketing that can persuade viewers to take immediate action. For example, “Try it now,” “Join us,” and “Sign up”. You might’ve got dozens of CTAs appearing on your website from time to time. Now, how about adding them in your videos too, and bring more conversions and revenue?

To add a CTA to a video

  1. Click on Call To Action on the right side of the video preview page.

  2. To send your viewers to any targeted page choose the type of CTA from HTML, Image, Text, HubSpot, and Pardot.

  3. Later, fill in the details asked according to the CTA type you’ve chosen:

Text:

  1. Add the corresponding text to be displayed on your CTA.

  2. Now, give a link that you’d want your viewers to be taken to and set a time at which you’d like the CTA to appear.

  3. Click Apply to save the changes.

HTML:

  1. If you’ve selected HTML type CTA, paste the HTML code of the video, button, text to appear on the video screen.

  2. Set a time at which you’d like the CTA to be appeared and click Apply to save the changes.

Image:

  1. Click on the Upload Image button and select the image to be displayed on your video.

  1. And, give a link that you’d like your viewers to be directed to and set a time at which you’d want the image to appear.

  2. Click Apply to save the changes.

HubSpot:

 

  1. Enter the Portal IdClick here to learn how to get the portal Id

  2. Enter the Form IdClick here to learn how to get the form Id.

  3. Set the Background theme to Light/Dark.

  4. Set the time and click Apply to save the changes.

Pardot:

  1. Set the time and click Apply to save the changes. 

In-Video Meeting Link:

To add a meeting link to a video

  1. Click on In-Video Meeting Link on the right side of the video preview page.

  1. Enter your name, designation, the text you’d like to display on the CTA button, and your meeting link in the respective fields.

  2. Click Apply to save the changes. 

 

Now, you will notice the Timeline actions added to your video below the video preview.

Note: Any interaction you add to your video will appear in Timeline Actions. You can edit them anytime.