Video analytics is a great way to understand your video’s performance and how your viewers engage. It lets you determine which social media channel or platform drives the most traffic to your website. With Hippo Video, you get access to all the video insights. Overall report w.r.t number of views, video shared, watched rate as well as reactions and individual reports on video shared source(e.g., Facebook, Twitter).
Let’s go to the detailed explanation of each report we offer:
The graph displayed on the video preview indicates, what portion of your video is being watched the most and how many unique users have re-watched your video. Based on this report you can understand which part of your video has the highest impact on your viewers.
In the overall report, you can see how many people have watched and shared your video.
You can also find the number of viewers who watch your videos until the end, based on the watch rate percentage.
In viewership report, you can see the locations you got video visits from.
Maximize the report to get a detailed view of the location. Double click on an area to zoom. If you click on the location pin, you get the number of people who played your video from that particular location.
You can also get a device report from which your video is seen. Scroll down the page to find ‘DEVICES’. The color code and view percentage represent views gained from desktop and mobile.
Hippo Video also provides an overview of the sources that send traffic to your Website, for example direct traffic, referrals, email, social media, etc.
Shared Video Report:
Get the complete video performance report on the platform where your video is shared(e.g., Facebook, Twitter, direct link, embed code).
You can also see how your video is performing, based on the number of times your video is played and its unique users.
In the report,
Unique Plays: Number of users who watched your video.
Plays: Number of times a video is played including the rewatch video count.
You have an option to filter the report based on weekly and monthly performance.
In the reaction report, we provide the most relevant data for interactions such reactions, likes, and dislikes. Also, you will know how many viewers have reacted to your video at a specific time. The image below displays the count of each reaction given by your audience.
How do I access Video Analytics inside Hippo Video?
Go to the video you'd like to check the analytics,
1. In the right menu, select 'Reports' and click on 'VIEW DETAILED REPORTS'
2. Now, choose the report you want to view.
3. You can also download the reports in XLS/CSV formats.
4. Once you've viewed your video reports clickto exit.